Industry Solutions
Managing your Science/Research Park or Business Centre effectively!
Netociety offers hosted and supported, collaborative web software. In addition, we have created some bespoke features that take into consideration the Science/Research Park or Business Centre's very specific needs. The overall solution with some bespoke design to conform to your corporate identity is quickly and easily implemented. Costs are low and the solution enables further cost savings with high lifetime value built in. If you run a Science/Research Park or Business Centre with many companies as tenants/customers, discover how our solution can help you manage more effectively!
MANAGING COSTS Keeping track of your tenant's details is important but can take precious time and effort! E-mail and a spreadsheet is inefficient for tracking and sharing tenant info amongst your team, especially when it changes. More advanced Customer Relationship Management systems are complex and expensive. Then communicating with tenants using email may be cheap but could annoy them and standard paper based methods for communicating are very expensive and unsustainable. Using Netociety's collaborative web software you can allow companies and staff to easily maintain profile/contact info in a secure and shared online environment. You can also communicate directly and non-invasively with tenants there, about your offerings and factors that effect them. This saves time, money and hassle. You can even use the solution as an advertising vehicle for suppliers and earn revenue.
MANAGING CUSTOMERS If you want to attract new tenants and build loyalty with existing ones, offer them added value benefits like the chance to connect online and build
relationships/community with other companies and people in the centre or
park. Sometimes online is more valuable for first introductions amongst the shyer types and it certainly helps when people are out of the office. These are just some of the softer benefits that matter to many, especially employees. But far more tangible benefits can be reaped with Netociety's collaborative web software which offers an environment where people can find expertise, share knowledge, have discussions, innovate and even manage projects/tasks. Make your community your competitive advantage!
MANAGING COMPETITORS Nations
are ploughing big money into Science/Research Parks to attract the sharpest minds (see this report on BusinessWeek - The Global Economy's Latest Weapon: The Mega Research Park). Moreover, innovation watchers say today's hottest incubators (as Science/Research Parks or Business Centres can often be viewed as) are outfits that
allow for collaboration and leveraging of strengths via the web. According to NESTA (National
Endowment for Science Technology and the Art), "we need to find new
ways of supporting and rewarding science researchers who collaborate
and share knowledge." Online collaborative networks are not going to take over from physical activities but the important point is to balance an effective physical locale and events with supportive web based collaborative and networking environments. Like the ones Netociety offer. Are you competing effectively, nationally and globally?We needed a new way to manage communication between ourselves as managers and administrators of the Research Park and our customers, the tenants which have their offices there. Netociety's solution allowed us to easily maintain a consistent Corporate Identity (with the University of Surrey) and update information on our web site easily and cost effectively.
Malcolm Parry, Director, Surrey Research Park and Chairman, UK Science Park Association
In addition to communicating more effectively with our customers in all of the many centres we manage, we also wanted to offer our clients a platform on which they could upload and manage their own information, collaborate amongst themselves and generally build community. With Netociety's solution we feel this adds to the value of our offering.
Elaine McMechnie, E-Marketing Manager, Oxford Innovation
Contact us today for a free demonstration! No distance too far with the web at our disposal (and carbon neutral)! We can set up a webinar to demonstrate solutions to virtual attendees worldwide (we've had many international customers that we've served in the same way).
Comments
-
This commenting function has been added to this page mostly so that Netociety can start collecting relevant links and bits of useful information related to the topic of this page, ultimately to grow its body of knowledge. But please feel completely free to add your penny's worth :) So here goes for starters:
- I found this link from the Research Triangle Park's blog - an update on some of the things they are doing in the USA and when it comes to online collaboration and use of social media to communicate they are certainly worth benchmarking. This is very similar to what we have started at Surrey Research Park (SRP) but I have noticed a relative dearth of it over here in the UK for the Science Park community which is a pity since the UK is far from behind in this area in general.
- Below is a little graphic put together for the SRP solution to explain some of the basic functions of the site and hopefully it adds some value here
Comment by Stephen Danelutti on Feb 2, 2010
-
This is just a round up of some interesting links I've picked up over the last few weeks, relevant to the topic:
- Sciencefeed Launches Friendfeed-Like Platform For Scientists Not only is the article interesting for its coverage of Sciencefeed's new service but also ResearchGATE's. Shows a definite interest in WEB 2.0 by the Science and Research community.
- Discovered this BusinessWeek video on Science and Research Parks which is interesting and brings to mind the kind of thing that Google have done with their Googleplex in terms of physical environment as well as their work practice and culture. A definite trend that I think is set to continue in light of overcrowded metropolises, the need for better delivery on regional strengths (as I covered in a recent blog post), better incubation of start-ups and development of communities of entrepreneurs (facilitated by social software of course :).
- Here are links to sites or articles that give good coverage on the topic of online community management (for those budding community managers at a Science, Research or Business Park):
Comment by Stephen Danelutti on Feb 22, 2010
- Sciencefeed Launches Friendfeed-Like Platform For Scientists Not only is the article interesting for its coverage of Sciencefeed's new service but also ResearchGATE's. Shows a definite interest in WEB 2.0 by the Science and Research community.